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Zoom Telephonics Announces Distribution in Israel
Zoom signs contract with Bezeq-Bit, wholly owned subsidiary of the Israeli telecom company

Boston, MA, January 25, 1996 - Zoom Telephonics, Inc., a high-volume manufacturer of faxmodem products, today announced that it has entered into a distribution contract with a wholly owned subsidiary of Bezeq - the Israel Telecommunication Corp. Ltd. - which is government-owned, and one of the largest companies in Israel. Bezeq-Bit Limited, the marketing arm of Bezeq, will distribute and support Zoom faxmodems in Israel and Bezeq-Bit will source these product categories exclusively from Zoom.

Bezeq-Bit markets Customer Premises Equipment products, which include faxmodems and other computer peripherals, as well as basic, cordless and cellular phones, and other office equipment in Israel and the surrounding countries. The company has projected that it will provide at least half of the faxmodems demanded by this market by the end of 1996. Bezeq-Bit estimates that at least 30% of Israeli PC customers will include faxmodems as part of their computer purchases during 1996.

"We are pleased to have established this new relationship with Bezeq-Bit," said Frank Manning, President and CEO of Zoom. "We expect the marketing strength and reputation of Bezeq to be major assets in the marketing and support of faxmodems in Israel and are pleased that Bezeq-Bit has chosen Zoom as its faxmodem supplier. "

Dany Ray, President of Bezeq-Bit, said that he will build on the strong name and reputation of Bezeq to achieve his company's goal of becoming the market leader in home PC products in Israel.

Bezeq-Bit will supply and support Zoom products, fully approved by the Israeli Ministry of Communications, through major PC distributors, retail chains, and direct sales. Boxes and user manuals will be translated into Hebrew.

Zoom's participation in Israel supplements its established presence in the international marketplace. Zoom faxmodems are sold in over 5,000 retail locations in North America and over 2,000 retail locations in Europe and Japan. The company has also established distribution channels in Argentina, Brazil, the Czech Republic, Hong Kong, Iceland, India, Malaysia, the Philippines, Poland, Republic of South Africa, Russia, the United Arab Emirates, Singapore, Thailand, and Turkey.

"This new relationship plays an important role in our plan to grow internationally," said Manning. "With the growth of the Internet, personal computers, and telecommuting, we anticipate a continuing increase in demand for state-of-the-art faxmodem products throughout the world."

Established in 1977, Zoom designs, manufactures and markets a wide range of telecommunications products that link people and their personal computers to each other through the telephone network. Zoom's broad product family includes internal, external, PC-Card, and pocket models for PC-compatible and Macintosh computers. Some models include full-duplex speakerphone, voice mail, caller ID, and voice-plus-data capabilities. PC-Card models provide wireless fax and data transmission when plugged into a cellular telephone.

Zoom Telephonics is publicly traded on NASDAQ (NASDAQ: ZOOM).

 

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