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Zoom Announces Major Success in U.K. Market
Availability of 56K faxmodems generates increased market demand

Boston, MA, December 17, 1997 - Zoom Telephonics, a leading manufacturer of faxmodems and other computer communications equipment, today announced significant new distribution in the UK market. In the past two months Zoom has reached sales agreements with Argos, Byte Computer Superstores, Dixons, and Tandy stores - four of the largest and best-known computer retail chains in the UK. In addition Action Catalogue, the largest mail order computer reseller in the UK, is currently featuring Zoom modems.

"We are seeing a strong increase in the demand for Zoom faxmodems in the UK," said Frank Manning, Zoom's President and CEO. "We attribute this growth to a significantly expanded product line for the UK and a new sales office in Chelmsford, England. Previously approved products such as 33.6 Kbps faxmodems and newer products including our award-winning 56K faxmodem line have attracted the attention of both resellers and end-users. Our UK customers also appreciate the fact that we handle shipments and returns from a European warehouse, and have a European technical support center based in the UK. We will soon begin shipping to the UK the new full-color live-motion Zoom/Video™ Cam, whichplugs into an included ISA capture card or a jack in the Zoom/FaxModem56K internal voice/faxmodem."

In November Tandy began selling Zoom products in 157 of its top stores in the UK. Byte Computer Superstores began offering Zoom products in late November in all of its 16 superstores. The Dixons Stores Group is stocking Zoom's 56K internal and external faxmodems in its 40 PC World Stores and is listing them in the PC World Business Direct catalog. Argos, the UK's largest reseller of electrical products, will feature Zoom products in the January 1998 issue of its catalog, which has a circulation of 36 million and is distributed to seven out of every 10 households in the UK.

"Zoom's presence in these retailers is dramatically boosting our exposure in the UK," said Ron Murphy, Zoom's International Sales Manager. "In addition, we have established a strong working relationship with Northamber, one of the biggest distributors in the UK, as well as other distributors who complement Northamber's efforts."

Zoom Telephonics designs, produces, and markets faxmodems, ISDN products, and other products that link people and their personal computers through the world's largest network, the international telephone network, and connected networks including the Internet and corporate local area networks. Zoom products are produced in Boston, Massachusetts and sold worldwide. Zoom Telephonics is publicly traded on Nasdaq (NASDAQ: ZOOM). The Zoom web site is www.zoomtel.com

 

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