Zoom Telephonics Begins Shipping Hayes Products Through National
Boston, MA, July
15, 1999 -- Zoom Telephonics, Inc. (NASDAQ: ZOOM) –
Zoom Telephonics has begun shipping the popular Hayes ACCURA
brand 56K modem products through leading national distributors.
Distributors for the Hayes modem line include Gates/Arrow,
Ingram Micro, Merisel, and Tech Data.
In the USA,
Zoom Telephonics intends to focus the Hayes brand on the Value
Added Reseller (VAR) channel with special marketing programs,
technical support, and sales support dedicated to VARs. Hayes
brand products produced by Zoom Telephonics have the same
appearance and functionality as the high quality products
shipped when Hayes was an independent company operating from
Norcross, Georgia. In addition, the Hayes product firmware
has been updated with the latest V.90 modem code.
Hayes OPTIMA brand products, which provide advanced features
such as synchronous and auto synchronous capability, advanced
security, and remote modem configuration, will begin shipping
to Hayes distributors in the USA later this month.
"With the advanced feature set of the Hayes brand products,
they are ideally suited for the VAR channel," said Terry
Manning, Zoom's Vice President of Sales and Marketing. "Our
marketing focus for Hayes products is dedicated to the VAR
channel and the corporate, government and institutional markets
the VARS service. We believe this strategy will give the VARs
a superior product with margins appropriate to their high
level of customer support."
Zoom has developed
a VARplus program, which includes volume incentive rebates,
flexible marketing support and high priority access to technical
support for registered VARs. Details of the VARplus program
are provided on the new Hayes Web site at http://www.hayesmicro.com.
Zoom Telephonics recently acquired most of the analog
modem assets of the Hayes Corporation, including trademark
and product rights to the Hayes, ACCURA and OPTIMA brands.
Zoom Telephonics, a communications leader since 1977,
designs, produces, and markets faxmodems, wireless LAN products,
Home Phoneline Networking devices, ISDN products and other
product that link people and their personal computers through
the worlds largest network, the international telephone network,
and connected networks including the Internet and corporate
local area networks. Zoom Telephonics is publicly traded on
NASDAQ (NASDAQ: ZOOM). Zoom products are produced in Boston,
Massachusetts and sold worldwide.
For additional information
please contact Investor Relations, Zoom Telephonics, 207 South
Street, Boston, MA 02111, telephone (617)423-1072, fax (617)338-5015,
e-mail address firstname.lastname@example.org. Zoom's World Wide Web
site is www.zoomtel.com.