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Zoom Announces VARplus Program

Boston, MA, July 29, 1999 - Zoom Telephonics (NASDAQ: ZOOM), has announced an aggressive Value Added Reseller (VAR) recruiting program for both Zoom modem and networking products, and the recently acquired line of Hayes business communications products. Zoom has also announced that the Hayes products will be marketed exclusively through VARs in the USA.

"The Hayes brand, ZoomAir(tm) Wireless Networking and new broadband products are ideally suited to VAR sales", said Zoom Vice President of Sales and Marketing Terry Manning. "And our new VAR Program is designed to assist resellers in entering new markets and recruiting new customers."

The newly announced VARplus program is available to resellers of both Zoom and Hayes brand products, with benefits ranging from Volume Incentive Rebates and aggressive bid support to training programs in wireless network installation and operation.

Major elements of the program include:

  • 3% VIR on monthly purchases of $5000 or more
  • Market Development Funds for VAR events, customer seminars, training and direct marketing
  • Bid Desk (RFP/RFQ)
  • Evaluation and Seed Unit Program
  • Distribution of Qualified Sales Leads
  • Field training for ZoomAir wireless networking products
  • Optional E-mail notification of distributor promotions
  • Exclusive toll-free Hot Line support, staffed by senior level technicians

Zoom will be actively promoting this new program to the VAR community through activities such as Reseller Exchange, VARVision, Tech Data Expos, and Merisel Softeach events. Additional information about the VARplus program, including registration information, is located on the Zoom web site at www.zoomtel.com and on the new Hayes web site at www.hayesmicro.com.

Zoom Telephonics, a communications leader since 1977, designs, produces and markets faxmodems, Wireless LAN products, Home Phoneline Networking devices, ISDN products and other products that link people and their personal computers through the world's largest network, the international telephone network, and connected networks including the Internet and corporate local area networks. Zoom Telephonics is publicly traded on NASDAQ (NASDAQ:ZOOM - news). Zoom products are produced in Boston, Massachusetts and sold worldwide.

For additional information please contact Investor Relations, Zoom Telephonics, 207 South Street, Boston, MA 02111, telephone (617)423-1072, fax (617)338-5015, e-mail address investor@zoomtel.com. Zoom's World Wide Web site is www.zoomtel.com.

Disclaimer: This press release contains forward-looking information relating to Zoom's plans, expectations and intentions. Actual results may be materially different than those expectations as a result of known and unknown risks, including those set forth below. Acquisitions involve numerous risks, including difficulties in the assimilation of operations and products of acquired businesses, the ability to manage geographically remote units, and the potential loss of key employees of the acquired companies. In addition, the technologies and businesses being acquired by Zoom are subject to the significant risks and uncertainties generally applicable to modem and data communications products, including rapid technological change and intense competition, uncertainty of new product development, uncertainty of component availability, early stage of development of certain data communications markets, uncertainty of market growth, as well as other risks set forth in Zoom's filings with the Securities and Exchange Commission. Zoom cautions readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Zoom expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in Zoom's expectations or any change in events, conditions or circumstance on which any such statement is based.

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